Week 1 — Wireframe
The first week was spent building low-fidelity wireframes to structure large amounts of content provided by the client in a document file. During this time, I foocused on decluttering and presenting information hierarchically.
Week 2 — Design System
In addition to UX design, I developed a brief, cohesive visual identity for the client—including a logo, color palette, and typography system—guided by their preference for a clean, “elegant” aesthetic. These design elements were then integrated into the high-fidelity prototypes, which were being developed in parallel.
Week 3 — High Fidelit(ies)
At the end of the second week, I received feedback that the original high-fidelity needed “more.” To clarify direction, I gathered client inspiration from comparable websites, and delivered four unique landing page variations to capture preferences and allow clients to choose their desired style.
First High Fidelity Prototype
Week 4 — Website Creation and Results
Due to time constraints, I transitioned final prototype directly into Figma Sites for fast deployment, instead of WordPress. At the end, I delivered a functional website within five days, meeting the one-month deadline.
Final Website
Reflection
In the future, I am hoping to return to this project to implement it properly on Wordpress. Currently, Figma Sites is still a very new tool, and I was unable to insert proper hover and animation effects with what they currently offer. In terms of the actual freelance project, I learned a few very important lessons:
Clarifying vague client feedback early (e.g., what “more” really meant at Week 2), instead of attempting to "figure it out" on my own, would have greatly reduced inevitable miscommunications. When working with non-tech audience, I need to know how to translate design decisions into simple, understandable language.
Adopting an Agile framework, as I formally learned about much later in the journey, could have saved significant time, and may have even cut it in half.
Offering multiple landing page variations helped guide the clients toward their final choice. In the future, I should offer flexibility in a similar way, but in one that doesn't infringe on efficiency and overall effort.